Archive for the Music and Technology Category

Where’s The Beef?

Posted in Music and Technology on September 22, 2010 by djlorib

Lady Gaga in "rare" form at the VMA's

Lady G is quite the savvy promotional machine, chewing I’m sure on her latest media crusade with meat dress in tow at this year’s VMA’s. At the end of the evening when she received the award for best video (Bad Romance) I wondered if she had to tenderize herself before walking on stage.  

I love the creative and true musicianship of Lady Gaga and have two points to make.  

1) Focus. It’s a word that my Creative Director and Music Manager, Larri Cochran has been instilling in me over the past several months. I’m at my best  if I keep my energy and focus on being the best deejay I can be without distractions.  

I think the same holds true for Gaga. She’s at her best making music. Created or not, Gaga has had several distractions of late. Her health, fashion and social behavior just to name a few. What’s missing is the music.  

My mission is to keep the dance floor full and the party in high gear. When artists create memorable and likeable music like “Just Dance” and “Bad Romance” my job is easier and that much more fun for my clients. My advice to Lady G: focus on the music and bring it on your next album.  

2) With her hype and publicity, Lady G has an opportunity to impact and educate “little little monsters” with a tool they can relate to; music. Gaga tours with various DJ’s who open for her. Opening DJ’s can have positive impact on others if there is a will and plan in place.  

I think Gaga should consider hiring DJ Lori B and Martini Productions to be her goodwill ambassador DJ associated with the Monster Ball Tour. At each tour stop I can DJ a mini-set and have positive discussions with youth at schools, community centers and clubs. Topics of discussion can be tolerance of others and the importance of education, tenants that Gaga subscribes to.  

After a day with the kids I can then transition to crank up 15,000 Gaga fans at the concert venue with my passion, energy and love of the music. I can dream can’t I?

Some Thoughts About Michael Jackson

Posted in Music and Technology on June 24, 2010 by djlorib

Michael Jackson died on June 25th, 2009. The next night I DJed at Diva’s Nighclub. That evening the vibe was very different. There were a lot of new faces and I sensed that people came out not only to mourn his death but to also celebrate his musical legacy.

Right before midnight, I stopped the music and talked briefly about the artist and musician the world just lost. I then played “Don’t Stop Until You Get Enough.” I cued the song to start 15 seconds in, and once clubbers heard his unmistakable falsetto they couldn’t get to the dance floor fast enough.

I’ve played his music at numerous weddings receptions, parties, proms and special events. His music is just as popular now as it was in the 80’s and early 90’s. Michael’s music is danceable, recognizable, and appealing to most. His vast musical catalog is a huge asset to any disc jockey who wants to keep the party going and the dance floor busy.

Below is a picture of a white glove that I brought with me to Diva’s. It now hangs in the DJ booth as a tribute to a talented and gifted entertainer whose music has transcended the test of time, making him truly the “King of  Pop.” 

The Gloved One

Dance Baby Dance

Posted in Music and Technology on April 18, 2010 by djlorib

I’ve been a resident disc jockey at Diva’s NightClub in Northampton for over four years and it’s one of my favorite venues to entertain.  With a huge dance floor, diverse clientele and thumping sound system, Diva’s is the premiere nightclub in Western Massachusetts.

Diva’s Rocks

I thrive on the musical freedom that playing in a club offers.  I can ignite the dance floor quickly by playing a wide variety of music including 80’s & 90’s dance, hip-hop, latin, mainstream and club. There is no greater feeling for a DJ than having a packed dance floor all evening.

Don’t Give Country The Boot

Posted in Music and Technology on April 8, 2010 by djlorib

No Boots For Old Men

No longer hillbilly or honky-tonk, today’s country music is as contemporary and fun as other musical genres. Artists like Trace Adkins, Garth Brooks, Carrie Underwood, Rascal Flatts, Brooks & Dunn, Big & Rich, Gretchen Wilson, Kenny Chesney, Keith Urban, The Zack Brown Band, Tim McGraw, Taylor Swift and Lady Antebellum have popularized the coutntry scene.

There are so many amazing country songs that will work well at any wedding reception or event. With the current stock of country artists there is something for everyone from ballads to kicking party music.

Below are some of my favorite country songs that I’ve played when entertaining at receptions or parties.  

Ballads: Need You Now: Lady Antebellum, You’ll Think of Me: Keith Urban, Unstoppable: Rascal Flatts, I’m Alive: Kenny Chesney, It’s Your Love: Tim McGraw w/Faith Hill.  

Kicking: Comin’ to Your City: Big & Rich, Chicken Fried: Zac Brown Band, Honky Tonk Badonkadonk: Trace Adkins, Here For The Party: Gretchen Wilson, Cowboy Casanova: Carrie Underwood.   

Honorable Mention: Baby likes to Rock It: The Tractors, Friends In Low Places: Garth Brooks.

The Digital Disc Jockey

Posted in Music and Technology on March 5, 2010 by djlorib

Mp3 and wireless technology have provided today’s disc jockey with the tools to bring more songs to a wedding reception or special event.  In addition, technology has allowed wedding professionals to get songs on demand via mobile broadband and wi-fi. New and emerging software has made the art of being a disc jockey easier and faster but not necessarily better.

I really enjoy taking the time to know my clients and help them formulate ideas for their wedding or event.  It’s a fun and personal process.  Many disc jockey’s are wrapped up in the digital know-how and can forget about their customers.  It’s easy to become dependent on technology and not be interactive or available.  Power up, pick a playlist and go.

I’ll never be a 100% digital DJ.  The last thing I want to do on the day of a special event is to be “machine like” via my laptop or iPod.  My clients and their guests deserve better.  Frankly, there is no substitute for a disc jockey who is having fun, is personable and in tune with the audience.

Let Your Gaga Breathe

Posted in Music and Technology on February 27, 2010 by djlorib


I love all things Lady G. Her music, style, and attitude. She is the consummate artist who has the skills: she writes or co-writes all of her songs and unlike other artists Lady G never lip synchs in concert.

I plan to write periodically about her musical influence as she continues to grow. At the age of 23 (her birthday is March 28) with several million downloads purchased and over 8 million albums sold, she reminds me of a young Madonna quickly on the rise artistically and musically.

Gaga has given pop music a shot in the arm since her first album (The Fame) dropped in August, 2008. Since then she has created one hit after another, and collaborates with Beyoncé on her latest CD (The Fame Monster). 

From a request standpoint, having several “hit” songs to choose from versus a few is event heaven for DJ Lori B. Strong artists allow me to customize strong musical playlists, which will ultimately lead to a packed dance floor.


Caliente (Part 2) Bringing Musical Hotness To Your Event

Posted in Music and Technology on February 26, 2010 by djlorib

Don’t forget about the ballad.  Latin infused ballads are the easiest way to introduce hotness to your event.  A quality slow song will always’s pack the dance floor.

Three songs come to my mind. You Sang To Me by Marc Anthony, Hero by Mariah Carey and Hero by Enrique Iglesias.  The English versions were extremely successful with all three topping Billboard’s Adult Contemporary Charts.  In addition, Carey and Anthony each received a Grammy nomination.  Carey for best female pop vocal performance and Anthony for best male pop vocal performance.

These artists and their music are easily recognizable for your guests who may or may not  know a lick of Spanish.  Once the first note is played they will undoubtedly become familiar with the song  and gravitate to the dance floor with their special someone in tow.  Awesome and hot.